The new Adidas “Pride 2023” ad campaign features a man wearing a women’s one-piece bathing suit, perpetuating an ongoing corporate trend featuring men in women’s clothing.

Deemed the “Pride Swimsuit” and sold for a whopping price of $70, the Adidas one-piece features a fully-male model proudly displaying what can only be described as a man-bulge in his groin region. Video on the Adidas site also features the man swaying and sauntering in the one-piece.