blatant cheating/malpractice behavior, especially over content.
Lots of advertisers pulling ads due to their allowing/puting ads on vile content, such as ISIS recruitment sites….The EU has told anyone who wants to, to use the recent EU ruling as proof of bad behavior.
FB and Google have near 90 % of all web ad revenue…..but have been found to be cheating…eg useing Bots to create clicks…talk is Google could be broken up, by forcing search engine to be just a free utility and all rest in separate Co…..FB not sure…but both are wide open to be sued to hell.