Loading ...Black Friday Total Sales Crash 10% (Despite Rise In Online Spend)
Submitted by Tyler Durden on 11/29/2015 – 17:00 
We can hear the mainstream media now – “Great News Everyone!! The American consumer is back” – online sales on Black Friday rose 10% to $1.7 billion which ComScore says shows “strong spending.” The only problem is – which we suspect will be oddly missing from the mainstream narrative, as ShopperTrak reports total sales on Black Friday crashed 10% to $10.4 billion. While blame has been placed on early opening on Thanksgiving, that is false too since spending on that day also plunged 10%. So, the sales news is unequivocally bad – which is hardly surprising given the collapse in consumer confidence.