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Not the first. Won’t be the last. The only thing we learn from history …. is that we learn nothing from history.
{edit} I find it rather depressing really. People have always been so gullible, and there will always be those who take advantage of it. And those of us on the fringes trying to warn the gullible are vilified by the conmen as the cause of the problem. Just you wait, when the consumer collapse happens it will be our fault; boomers, debt free people, cautious spenders; for not doing our bit to support retail.