Loading ...I decided to see if Cal Worthington held the record for the longest running commercial salesman. There was a contender and Cal would probably win the longest most comical entertaining salesman.
The longest-serving commercial car salesman in California, holding a Guinness World Record for a male car salesperson, was Bernard “Deane” Salter, who worked at Reynolds Buick GMC in West Covina for over 54 years, from 1958 until at least 2012, becoming a local icon known for his dedication. While Cal Worthington was famous for decades of zany commercials, Salter holds the record for longevity in a single dealership, recognized by Guinness for his exceptionally long career in sales.
Key Details about Deane Salter:
- Record: Longest career as a male car salesperson (54 years, 4 months).
- Location: Reynolds Buick GMC Isuzu in West Covina, California.
- Career Start: January 29, 1958.
- Recognition: Recognized by Guinness World Records in 2012.
- Legacy: Known as a dealership icon, simply called “Salter,” he was still working at age 85.
Comparison to Cal Worthington:
- Cal Worthington (died 2013) was famous for his energetic, long-running advertising campaigns across California for over 50 years, featuring animals and wild stunts, but Salter holds the record for continuous service at one dealership.